Assessing halo effects in the U.S. beer and hard seltzer market

In collaboration with Brenna Ellison, Vincenzina Caputo, and Trey Malone

Consumers habitually rely on food labels to make purchasing decisions, but they also use heuristics and other associations in judgment and decision-making. The halo effect, or the tendency to judge one product characteristic based on other product characteristics, is prevalent in food purchasing decisions. Using data from a panel of 1,087 beer and hard seltzer consumers across four metropolitan areas, we explore whether halo effects exist in the American alcohol marketplace.

Employment and network effects of the Paycheck Protection Program

In collaboration with Kristopher (Kit) Deming, Trey Malone, and Craig Carpenter

Data from the PPP and Quarterly Census of Employment and Wages are merged with Colorado craft brewery data to understand the relationship between PPP funding, employment, and year-over-year production outcomes. The role of banks and networking effects are also analyzed to explore the equity concerns of the PPP.

Market outlook for new and developing meat alternatives: Challenges, opportunities, and forecasts

In collaboration with Vincenzina Caputo and Jiayu Sun

Plant-based meat alternatives have received heightened attention due to their expected environment, health, and animal welfare benefits. This project summarizes the state of the industry, reviews market reports forecasting the future of the industry, and provides an overview of the current challenges and opportunities in this market.

The impact of transitioning to cage-free eggs on U.S. egg farmers, retailers, and consumers

In collaboration with Vincenzina Caputo, Jayson Lusk, and Glynn Tonsor

Several states have now implemented legislation to ban the production of caged (conventional) eggs, and retailers have also made commitments to transition to 100% cage-free eggs by January 2026. With these looming policy and pledge deadlines, it is important to understand how the supply chain will adjust to this impending transition. We use consumer and producer survey data to understand the long-run effects of cage-free egg mandates and pledges on U.S. egg markets. The results inform industry decisions and educate policymakers and consumers on the implications of the impending transition to cage-free production.

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