Category: Consumer Behavior
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CBD and THC – Who buys it, and why?
The U.S. cannabis regulatory landscape has evolved dramatically over the past decade. The 2018 Farm Bill legalized hemp production, and nearly 20 states now have legal recreational marijuana. While the market for hemp and marijuana products is expanding, less is known about who uses the various cannabis-derived products, their reasons for use, and their product […]
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Display complexity and visual processing of horticultural retail displays
Attractive displays can stimulate sales in the retail setting. With most plants still sold in physical retail outlets, the influence of display layout on visual behavior and purchasing is of interest to academicians and practitioners. Using a within-subjects in-lab experiment and eye tracking technology, we explored how the cognitive load imposed by horticultural retail displays […]
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What you see is what you get, and what you don’t goes unsold
Though choice overload has been extensively studied in packaged products, fewer studies have explored these phenomena in minimally packaged agribusiness products such as potted plants. This matters as these products are heterogeneous not only across product categories but also within the same plant genus, changing the baseline cognitive load for consumer decision-making. This study uses […]
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Consumer willingness to pay for sustainability attributes in beer
Commercial and regional brewers are increasingly investing in sustainability equipment that reduces input use, operating costs, and environmental impacts. These technologies often require prohibitively high upfront costs for microbreweries. One potential solution for these brewers is to market their product as sustainable and charge a premium to offset some of the costs. We undertake a […]
Aaron J. Staples 